Beyond the data deluge: Building programmes – not reports – in the ESG age

The race for environmental, social and governance (ESG) data is on, with a frenzy of dashboards, metrics and benchmarks flooding corporate offices. But in this data-driven stampede, are we missing the point? What if, instead of scrambling for numbers to fill pre-existing reporting frameworks, companies focused on building robust ESG programmes first?

Imagine a carpenter rushing to paint a door before even building the frame. That's what today's ESG data obsession often feels like: companies frantically searching for numbers to fit into reporting templates instead of crafting genuine sustainability programmes based on their unique risks and opportunities.

Here's why this shift is critical.

Data without direction is directionless

• Chasing metrics misses impact. Data alone can tell us what is happening, but not why or how. Without strategic programmes addressing key ESG risks and opportunities, data lacks direction and therefore becomes meaningless.
• Focusing on reporting frameworks alone can lead to box-ticking exercises, prioritising data collection over actual improvements. This dilutes the essence of ESG: driving positive change, not just generating reports.

Building programmes creates meaningful data

• Identifying and prioritising key ESG risks specific to your industry and operations forms the foundation for effective programmes. This focus ensures resources are directed towards those areas with the most significant impact.
• Align your programmes with established ESG standards and frameworks like GRI or SASB, but don't let them dictate your entire approach. Use them as guides, not handcuffs, to tailor programmes that address your unique challenges and opportunities.
• When programmes come first, data collection becomes purposeful. You collect the information needed to track progress, measure impact and inform continuous improvement, not just fill out reporting templates.

Transparency builds trust; data doesn't

• True transparency goes beyond data dumps. It involves open communication about your ESG journey, acknowledging challenges and showcasing genuine efforts to improve. This fosters trust with stakeholders who value authenticity over a polished facade of perfect metrics.
• Reports should be the culmination of meaningful programmes, not the sole driver of them. When programmes come first, reports become powerful tools to showcase your impact, engage stakeholders and inspire others.

The quest for ESG data is a symptom, not a solution. Let's shift our focus from filling reporting frameworks to building programmes. By prioritising programme development based on unique risks and opportunities aligned with relevant standards, we can generate data with purpose, build trust through transparency, and ultimately chart a more meaningful path towards a sustainable future. Remember, genuine progress lies not in data mountains, but in building strong programmes that drive positive change one step at a time.